In this Lexus commercial, a Lexus is seemingly dropped from a helicopter, while another Lexus on the ground drives under it before it hits the ground. The voiceover says "Gravity will propel this Lexus IS over 4000 feet in a matter of seconds. This Lexus IS will attempt to cover the same distance even faster. The Lexus IS 350. So much for gravity."
The version online that I linked to does not have any disclaimer text, but the version aired on TV says in small print at the beginning: "Based on horizontal drop. Aerial sequence simulated. Professional driver on closed course. Do not attempt."
I have two issues with this. First, what is a horizontal drop? Horizontal motion wouldn't be a "drop" at all, right? So maybe they mean that the car was dropped in a horizontal orientation. But if that is all it means, why do they need to say it?
Second, "do not attempt?" How would you attempt this even if you wanted to? I guess you'd call up your helicopter pilot friend who has both a Lexus and a huge helicopter and say, "Hey, I have this great idea, could you pick up your Lexus with your helicopter and drop it from 4000 feet while I try to drive under it? It will be awesome, just like in that commercial!" And he would say, "Wow, that sounds great! Let's try it on the street in front of your house. I'll be there in 10 minutes! Make a video so we can put it on YouTube."
And then you wouldn't drive quite fast enough, and the second Lexus would land right on top of you, killing you instantly. Then your family would have to sue Lexus because the commercial promised that the car would be great for that sort of thing.
Then in court the lawyer for Lexus would say, "Please look at Exhibit A here, where it says to use a horizontal drop, and do not attempt. The plaintiff did attempt this, and he didn't even use a horizontal drop, as directed." Then the judge would say, "Mr. McFlimmigidgie, please explain to the court what a horizontal drop is." And the lawyer would smile and say, "Of course, your honor, it is one where the car drops from side to side instead of down from above." There would be murmuring in the courtroom at this point. The neighbor, sitting in the audience would say, "I told him to use a horizontal drop, but he wouldn't listen, the poor bastard."
The trial would of course go on for another two weeks, filled with testimony from experts on dropping things from helicopters, but in the end the jury would come back to that phrase "horizontal drop" and find for the defendant. Case closed.